About Me
Award winning Executive Creative Director and Documentary Filmmaker.
With over 20-years experience in creating and executing multi-channel advertising campaigns, got to be known for aligning brand strategies with disruptive and effective creative concepts that deliver memorable advertising.
Have worked with clients in almost all categories, throughout the continent.
Have exceptional oral and presentation skills, which have proven useful influencing down, across, above and outside the organizations I’ve worked in or for.
Result driven, client oriented, a certified creative planner, with a graphic design background.
I work well as an individual contributor and as a strong team member or team lead, applying strong leadership skills.
At different advertising agencies, I’ve had the opportunity to re-structure, build and lead teams while mentoring creative talent, leading workshops and working sessions.
I’m bilingual: Spanish and English, and have worked for over 5 years as both a TV and Radio anchor.
Introducing
Gerry Muyshondt
Executive Creative Director, Filmmaker
Clients
These are just some of the brands I've worked with
Since starting out in 2000, I’ve worked with various clients across different fields. With their brand image and marketing objectives in mind, I worked with each of them to understand exactly what they need, and delivered memorable advertising.
UNILEVER
15 years
Consumer Goods
SAB MILLER
10 years
Alcoholic Drinks
AVIANCA
14 years
Airline
SHERWIN WILLIAMS
15 years
Paint and Coating Manufacturing
NISSAN
15 years
Automotive
TOYOTA
5 years
Automotive
HYUNDAI
14 years
Automotive
VISA
2 years
Credit Card & Finance
INTERCONTINENTAL
15 years
Hotel & Restaurants
TIGO
8 years
Telecommunications
ALMACENES SIMAN
9 years
Department Store
SUPER SELECTOS
15 years
Supermarket Chain
BANCO AGRÍCOLA
10 years
Banking and Finance
ADOC
8 years
Shoe Retailer & Fashion
AFP CRECER
15 years
Retirement Fund & Finance
ONE: THE STORY OF A GOAL
5 years
Documentary Film
Print Samples
Videos
All Videos
SHERWIN WILLIAMS - FANS OF COLOR
TACA - TELETÓN
BANCO AGRICOLA - NACÍ ACÁ
SAB MILLER - GOLDEN
Media Gallery
Some of the media coverage, the everyday work has gotten.
• Advertising
• Creativity
• Creative writing & conceptualization
• Creative planning
• Integrated marketing
• Copywriting & Proofreading
• Graphic Design
• Photography Direction
• Post-production
• Packaging
• Print Advertising
• Multichannel marketing
•Digital Advertising
• Branding
• Content creation
• Supervising experience
• Mentoring
• Management
• Team management
• Telecommunication
• Microsoft Office
• Adobe Creative Suite
• Apple Keynote
• Apple Pages
• Adobe Photoshop
• Adobe InDesign
• Adobe Illustrator
• Public Relations
• Video Production
• Fashion retail
• Public speaking
• Presentation skills
• B2B
• Analysis skills
• Project management
• Social media management
• Account management
• Research
• Analytics
• Design thinking
• Market research
• Media planning
• Budgeting
• Performance marketing
• Blogging
• Media buying
• Human resources
• Events Management
• Google Analytics
• Event planning
• Performance management
• Talent acquisition
• Customer service
• SEO
SKILLS
Resumé
WORK EXPERIENCE
Chief Creative & Marketing Advisor
Siman Central America - Central America
June 2020 to Present
Supervise the overall quality of the creative in-house ad agency of the biggest department store in Central America.
Responsible for the overall aesthetic quality of branding efforts, film scripts, and on-line and traditional media campaigns.
Pitches ad ideas and marketing initiatives to stakeholders.
Identifies improvement opportunities on briefs, media plans and creative products. Designs briefs and planning/branding workshops to keep human talent up to date on latest ad trends.
Managing Director
Ariadna Communications Group - Colombia
August 2017 to June 2020
• Responsible for the entire company's incursion into the Central American market, reporting a 350% billing increase in 3 years
• Developed and implemented the company's strategic plan, increasing the number of accounts won by 400%.
• Turned a 6 person digital agency into a 30 person, profitable operation
• Recruited, mentored and motivated the staff of different departments
• Managed accounts in 4 different countries
Executive Creative Director
Mullen LOWE Central America
January 2002 to August 2017
• Managed clients, creative teams, and partnered closely with key leaders from other departments of the agency.
• Spearheaded Mullen Lowe ́s market share growth in Central America, improving the agency ́'s ranking from #4 in El Salvador, to #1 in Central America & the Caribbean, billing over $25MM (Source: Advertising Age).
• Redesigned the creative department, optimized its workflow and created new business units, making it 30% more profitable.
• Responsible for recruiting and mentoring creative talent, relentlessly elevating the creative quality on all contents, including on-line and traditional media.
• Motivated talent of the creative department, achieving a less than 5% annual turnover. Pitched ideas to internal and external clients, achieving a success rate of over 85% success rate.
• Responsible of assigning work flows for the different creative cells of a 48 person department.
EDUCATION
Creative Processes
Escuela Superior de Creativos Publicitarios - Buenos Aires, AR
Graduated with Honors
January 2015 to June 2015
Creative Planning
Escuela Superior de Creativos Publicitarios - Buenos Aires, AR
Graduated with Honors
January 2015 to June 2015
Bachelor's in Social Communications & Advertsing
Escuela de Comunicación Mónica Herrera - Santiago, CL
January 1996 to December 1999
Graduated with Honors
LANGUAGES
• Spanish - Expert
• English - Exper
SOCIAL NETWORKS
